April 13, 2006

Yandex.Adresa Accepts Info Updates from Users and Clients

Internet, April 13, 2006. Starting today, Yandex.Adresa accepts requests to add or amend information about companies, organizations, and institutions in its business directory. Requests are accepted from all users. Request processing and updates are free of charge. In addition, there is a paid service offered to participating companies: an option of priority placement in the directory.

Requests can be submitted through an online form. All requests are reviewed by the support service within three working days. The updated information is published both at Yandex.Adresa pages and at YellowPages.ru. Eniro Rus-M — Yellow Pages Moscow, the partner of Yandex.Adresa service, provides support and information updates.

“The directory of Yandex.Adresa contains descriptions of hundreds of thousands companies and organizations,” says Andrey Strelkov, head of the service. “We are certain that for their staff, there is no need to explain the importance of providing up-to-date contact information. Together, we can make Yandex.Adresa a more efficient service — both for those who search and for those who wish to be found.”

Over the several month of operation of Yandex.Adresa, the service proved itself an effective advertising platform. For example, the click through rate of Yandex.Direct ads placed at the pages of Yandex.Adresa is some three times higher than average in the system. The new paid service – priority placement in the directory — provides a new online promotion opportunity to advertisers, including those who do not have a website yet.

“Commercial placement of companies atop of lists in their respective business categories is a traditional and efficient advertising tool for both the participants and the users of business directories,” explains Alexander Smolin, CEO of Eniro Rus-M — Yellow Pages Moscow. “More than ten years of successful activity of our sellers and advisors show that it is a popular and productive type of advertisement, both in printed directories and in online catalogs. We expect its efficiency to be quite high for advertisers at Yandex.Adresa as well.”

Yandex.Addresa is a service to search for companies and organizations that are grouped in 1600 categories in 58 regions of Russia. The service was launched in December 2005. Contact information for each organization in the directory includes the exact name, postal address, phone number, and website address. For a number of cities, company location is also presented as a point on the map.

The total weekly audience of Yandex.Adresa and YellowPages.ru exceeds 320,000 of unique visitors. With questions of buying priority positions in the directory, please contact the Sales Department of Eniro Rus-M — Yellow Pages Moscow at 799-5555. The form to submit or update information free of charge can be found at the site of Yandex.Adresa.

Elena Kolmanovskaya, Chief Editor
Michael Ushakov, Head of Yandex PR
Phone: +7 495 739-70-00
Fax: +7 495 739-70-70
E-mail: pr@yandex-team.ru

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