May 5, 2006

New Guru at Yandex.Market Helps Choose Gadgets

Internet, May 5, 2006. Yandex.Market presents a new version of Guru, the intelligent product selection system. The quality changes are related to devices that enjoy the highest demand from the users: mobile phones, MP3 players, digital cameras, and PDAs.

Recently the convergence of various digital devices has deepened, and the new version of Guru takes this trend into account. For example, in the mobile phones category we added a new option to select by "photographic" features like optical zoom of the built-in camera and availability of the flash, as well as by "computer" parameters — QWERTY keyboard and Wi-Fi adapter. When choosing an MP3 player, it is sensible to consider the support of WMA, WMV, OGG, DivX, and DVD audio and video standards and also the capability to view text and image files, video recordings, etc.

"The rapid technology development is especially prominent in the category of products that are usually referred to as gadgets. These devices obtain new features, and the functions that used to be producers' know-how become standard," says Victoria Plaxina, head of Yandex.Market content service group. "To be in step with the market, we revised description structures for certain types of goods and taught our 'artificial intelligence' — Guru — to think in modern categories."

Yandex.Market is an all-purpose service for those who want to buy goods and services without wasting time and money. The Market helps to find and choose products and compare prices. Yandex.Guru technology makes it possible to select complex products without delving into technicalities. Every month, some two million people choose goods at the Market from one and a half million offers in a thousand online stores. Yandex.Market thoroughly monitors the relevance and availability of product models and offers of the stores.

Contacts:
Elena Kolmanovskaya, Chief Editor
Michael Ushakov, Head of Yandex PR
Phone: +7 495 739-70-00
Fax: +7 495 739-70-70


E-mail: pr@yandex-team.ru


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