Yandex

FAQ

Corporate
  • When was the company founded?
    The company was founded in 1997. For more details on the history of the company, please refer to this page.
  • Why is the company called Yandex?
    It is an abbreviation of “yet another indexer”, an original name of a new version of a search program, launched by the founders, Ilya Segalovich and Arkady Volozh.
    For more details on the history of the company, please refer to this page.
  • Where can I get the company’s historical information?
    The history of the company is presented here.
  • What is the company’s geographical presence?
    Yandex currently operates in 22 countries and has offices and representations in 8 countries.
    For more details on the geographical presence, please refer to this page.
  • What is Yandex’ total headcount?
    11,864 employees as of December 31, 2020.
Business
  • What are our businesses?
    Yandex is a technology company that builds intelligent products and services powered by machine learning. Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. Additionally, we have developed market-leading on-demand transportation services, navigation products and other mobile applications for millions of consumers across the globe.
    We derive a substantial part of our revenues from online advertising. We enable advertisers to deliver targeted, cost effective ads on our own search results and other Yandex webpages, as well as on thousands of third-party websites. A few years ago, we embarked on a strategy to diversify our revenue streams and broaden the appeal of our ecosystem. Other revenue streams are growing rapidly and come from our Taxi segment, which includes our B2C and B2B ride-hailing, FoodTech, logistics and car-sharing services; Yandex.Market; Media Services as well as Other Business Units and Initiatives, particularly by our personalized content feed Zen, Devices and Cloud businesses.
    For more details on the business structure of the company, please refer to this page.
  • What is Yandex Plus?
    Yandex Plus is a subscription service to Yandex products launched in May 2018 and subsequently upgraded in August 2020 (an access to the full KinoPoisk HD catalog was added to previously available Yandex Music and individual bonus programs and discounts for Yandex Plus members were replaced with a unified cashback offering), which now includes the following benefits:
    • Ad-free viewing of films and television series on KinoPoisk HD with more than 70,000 movies and video episodes in the package and up to 30% cash back on movie purchase or rent
    • A full subscription to Yandex.Music, incl. unlimited downloads to mobile devices
    • A 10% cash back on Yandex.Taxi rides in the Comfort, Comfort+ and Ultima categories
    • A 10% cash back on tickets bought on Yandex.Afisha except movie tickets
    • A 5% cash back on Yandex.Drive rides in “Fix” tariff
    • Up to 5% cash back on Yandex.Market purchases with a special mark
    • Free delivery on Yandex.Market orders above 699 Rub
    • Up to 20% cash back on Yandex.Lavka assortment with a special mark
    • Up to 7% cash back on Yandex.Eats orders from restaurants with a special mark
    • Additional 10 GB of free storage space on Yandex.Disk and 30% discount on all tariffs
    We currently offer three types of Yandex Plus subscription:
    • Plus for individuals for 199 Rub ($2.69) per month and Plus Multi for up to 4 members of a household for 299 Rub ($4.05) per month: an access to thousands of movies and TV shows, including all of our original and exclusive content, access to music and podcasts on Yandex Music as well as cashback offerings.
    • Plus with more.tv for 399 Rub (5.39$) per month and Plus Multi with more.tv for 499 Rub (6.75$) per month. More.tv is a Russian SVoD (Subscription Video on Demand) service with original and exclusive TV-shows and series.
    • Plus Multi with more.tv and Amediateka for 699 Rub ($9.45) per month. Amediateka is an exclusive distributor of HBO content in Russia.
  • Who are Yandex’s key competitors?
    We operate in a market characterized by rapid commercial and technological change, and we face significant competition in many aspects of our business, including search and digital advertising, ride-hailing, e-commerce, food and grocery delivery, classifieds, media services, cloud and others. Across our different business lines we face competition from both global players (such as Google, Facebook among the key) and local companies (Mail.ru, Sberbank and others).
    • Search and digital advertising. In Search Yandex competes primarily with Google. In online advertising Yandex competes for budgets with Google, social networking sites, such as Facebook, Instagram, TikTok, Mail.ru Group’s Vkontakte, Odnoklassniki as well as video platforms such as YouTube.
    • Ride-hailing: Yandex.Taxi competes with Citymobil (operated through a joint venture between Mail.ru and Sberbank) and Didi (a Chinese mobility operator who entered Russia in 2020) as well as a number of regional offline players across Russia.
    • E-commerce: Yandex.Market competes with a number of local players acting as both merchants and marketplaces, including Wildberries, Ozon and AliExpress Russia (operated through a joint venture between Mail.ru, MegaFon, RDIF, and Alibaba).
    • Food and grocery delivery: Yandex.Eats competes with Delivery Club (a part of the joint venture between Sberbank and Mail.ru); hyperlocal grocery delivery service Yandex.Lavka competes with Samokat (operated through a joint venture between Mail.ru and Sberbank), Vprok and Okolo (both operated by X5 Retail Group), Sbermarket (operated by Sberbank) and others.
    • Classifieds: Yandex classifieds services compete with Avito in most areas as well as with a number of niche players such as CIAN in real estate and Drom in automobile sales.
    • Media: KinoPoisk, our video streaming platform, competes with ivi, Okko (controlled by Sberbank) and other online cinemas; Yandex Music competes with VK Music and Boom (both operated by Mail.ru), Apple Music and Spotify (which entered the Russian market in 2020).
    • Car-sharing: Yandex.Drive competes with Delimobil, BelkaCar as well as a number of other players.
    • Cloud: Yandex.Cloud competes mainly with international cloud services, such as Microsoft Azure, Google Cloud and Amazon Web Services, as well as with certain local players (Rostelecom, Sberbank, Mail.ru).
  • Key business abbreviations: CPC, CPA, ROI, CPM, CTR, CR, DAU, MAU
    • CPC (Cost Per Click) is a cost per one click to an ad
    • CPA (Cost Per Action) is an online advertising measurement and pricing model, referring to a specified action (e.g. a sale, click, form submission, download, etc.)
    • ROI / ROMI (Return on Investment/Return on Marketing Investment) is a metric used in online marketing to measure the effectiveness of a marketing campaign (for example how much revenue a marketing campaign is generating compared to the cost of running that campaign)
    • CPM (Cost Per Mille) is a cost per thousand of ad impressions
    • CTR (Click-Through Rate) is a ratio of clicks to ad impressions, which can be used to evaluate efficiency of an ad, its appeal to audience and targeting efficiency
    • CR (Conversion Rate) is a ratio of users that completed a desired action (a registration, a purchase or something else) relative to the number of users that clicked to an ad and visited an advertiser’s website
    • DAU (Daily Active Users) is a number of unique users who visit a site or mobile app in a given day
    • MAU (Monthly Active Users) is a number of unique users who visited a site or mobile app during the last month
Financial information
  • What is the fiscal year-end?
    Yandex’s fiscal year-end is December 31st of every calendar year.
  • Does Yandex issue quarterly reports?
    Yes, quarter reports are usually published in the end of April (Q1), July (Q2) and October (Q3). Fourth quarter and full year results are usually released in mid-February.
  • Where can I get the company’s historical financial information?
    Yandex’s historical financial information can be found in the regularly updated Data Book,
    in the “Financials” section and in our Annual Reports on Form 20-F filed with the SEC.
  • Who is Yandex’s auditor?
    Yandex’s auditor is JSC KPMG.
  • What is Yandex’ segment reporting?
    Yandex’s segment reporting includes Search and Portal, Taxi, Yandex.Market, Classifieds, Media and Other Business Units and Initiatives.
    Taxi segment includes Ride-hailing (Yandex.Taxi in Russia and other countries across CIS and EMEА, and Uber in Russia and CIS), for both B2C and B2B, logistics service (Yandex.Delivery), car-sharing (Yandex.Drive) and FoodTech (Yandex.Eats and Yandex.Lavka).
    Other Business Units and Initiatives segment includes Self-Driving Group (SDG), Zen, Cloud, Yandex.Education, Devices, Yandex.Uslugi (Services) and other.
  • What are the key businesses contributing to Yandex’s group revenue and Adjusted EBITDA?
    Top two largest segments are Search and Portal and Taxi: together they account for 88% of Yandex’s group revenue. Search and Portal is the most marginal business for Yandex, which generated 48.3% Adjusted EBITDA margin in 2020 (excluding the impact of IoT business 50.5% margin). Within Taxi segment the most marginal business is ride-hailing, which has a sizeable contribution to the group’s Adjusted EBITDA and helps to fund our initiatives in FoodTech and Yandex.Delivery.
  • Does Yandex consolidate all of its businesses?
    Yes, Yandex consolidates all of its businesses. There are two businesses which operate as Joint Ventures with Uber:
    • Self-Driving Group B.V. (included into Other Bets and Experiments in our segmental reporting), where Yandex owns 72.8%, Uber owns 18.6% and the remaining shares reserved for Yandex SDG management and employees.
    • MLU B.V. (Taxi segment), where Yandex owns 61.7%, Uber owns 33.5% and the remaining shares reserved for MLU B.V. management and employees.
  • What is Yandex’s international exposure?
    6.5% of Yandex’s total revenues came from international markets outside Russia in 2020. The key businesses with international presence include ride-hailing and advertising (Search and Portal).
  • What is Yandex’s FX exposure?
    The revenues and expenses of our Russian operating subsidiaries are primarily denominated in Russian ruble, and overall Yandex has very limited direct FX exposure in its operations.
    Only a marginal part of the company’s operating costs is exposed to FX, which primarily relate to the certain content acquisition costs and part of the production costs for our IoT business.
    Previously the lease payments for the rented office space located in our headquarters complex in Moscow were denominated in U.S. dollars. In February 2021, the company negotiated prolongation of lease agreements for this office space to extend lease terms until July 2024 and to change currency of lease payments from U.S. dollars to Russian rubles.
    Our TAC payments, related to both partner network and distribution agreements, are primarily based on revenue-sharing terms and therefore are largely ruble based. Salaries are also ruble based (including software engineers), though we note that this cost category is indirectly exposed to FX volatility as we also compete for talent with international peers, which offer compensation in hard currency.
    Also, about two thirds of our capital expenditures (servers, networking and engineering equipment) denominated in a currency other than the Russian ruble.
  • What is Yandex’s capex structure?
    Data centers, including servers, networking equipment and engineering, account for about half to two-thirds of Yandex’s capital expenditures. The remaining part is spent on office infrastructure, projects (including Yandex.Market and Yandex.Lavka) as well as investments in the construction of the company’s new Campus.
    Approximately two thirds of Yandex’s capex is denominated in foreign currency.
    In 2021 Yandex’s capex is anticipated to remain in low double digits as a percentage of the total group revenue, including planned investments in a new Campus.
  • Key financial abbreviations: TAC, Ex-TAC, SBC
    • TAC (Traffic Acquisition Costs) relates to Partner TAC and Distribution TAC.
      • Partner TAC is the part of advertising revenue we share with partners in the Yandex Ad Network for serving ads on their websites.
      • Distribution TAC is a payment to our partners who distribute our products or otherwise direct search queries to our websites.
    • Ex-TAC revenue is a non-GAAP metric, which represents revenues excluding the part, shared with the company’s partners in form of Traffic Acquisition Costs. We are constantly looking to add new value-accretive Ad Network and Distribution partners, enhance our existing partnerships and optimize revenue sharing terms to better align it with the quality of traffic that our partnerships generate. Even though we can boost our top-line revenue growth by taking on as many partnerships as possible at non-attractive revenue sharing terms to us, it might actually lead to lower ex-TAC revenue and profitability. Therefore, we focus on ex-TAC online advertising revenue growth, which is one of the main KPIs for the advertising team.
    • SBC (Share‑Based Compensation) is a portion of total compensation of Yandex employees in the form of granted equity-based awards.
Investor information
  • When the company went public and where its shares traded?
    In May 2011 Yandex went public on the NASDAQ stock exchange, under the ticker YNDX, and subsequently listed on Moscow Exchange in June 2014.
  • What is your capital structure, do you have different share classes?
    Yandex’s capital structure consists of Class A shares, Class B shares, Class C shares and one Priority Share, held by a Public Interest Foundation. No other priority shares have been issued.
    The principal features of the three classes of ordinary shares and the Priority Share are as follows:
    • Class A shares, par value €0.01 per share, entitled to one vote per share. The Class A shares share ratably with the Class B shares, on a pari passu basis, in any dividends or other distributions.
    • Class B shares, par value €0.10 per share, entitled to ten votes per share. Class B shares may only be transferred to qualified holders. In order to sell a Class B share, it must be converted into a Class A share.
    • Class C shares, par value €0.09 per share, entitled to nine votes per share. The Class C shares are used for technical purposes related to the conversion of Class B shares into Class A shares. During the periods between conversion and cancellation, all Class C shares are held by the Yandex Conversion Foundation.
    • The Priority Share gives the holder (other than the Company) the right to veto the accumulation of stakes in the Company in excess of 10% by a single entity, a group of related parties or parties acting in concert, as well as the right to make binding nominations of two of the 12 members of the Company’s Board of Directors. Transfer of the Priority Share requires the approval of the Board.
  • What is Yandex’s shareholder structure?
    Yandex’s shareholder structure is presented here.
  • Does Yandex pay dividends?
    No, Yandex doesn’t pay dividends.
  • How can I contact the investor relations team?
    You can contact the IR service of Yandex by submitting a question via a form or by an e-mail to askIR@yandex-team.ru.
  • What is Yandex’s guidance for the current year?
    We expect our total group revenues to be between RUB 330 and 340 billion for the full year 2021.
    We have increased our Search & Portal ruble-based revenue outlook to mid-twenties growth (from high-teens previously) for the full year 2021 compared with 2020. We expect Adjusted EBITDA margin in Search & Portal to be stable for the full year 2021 compared with 2020.
    We expect our total E-Commerce GMV (includes GMV of Yandex.Market marketplace, our e-grocery business Yandex.Lavka and grocery-originated GMV of Yandex.Eats) to increase up to 3x for the full year 2021 compared with 2020. We also expect our ride-hailing GMV (excluding Logistics) to demonstrate around 60% growth for the full year 2021 compared to 2020.
    Our outlook reflects our current view, based on the trends that we have seen in the first seven months of the year, and may change subject to developments in market conditions, including the economic impact of the coronavirus pandemic and potential further disruptions caused by the health crisis.
Corporate Governance
  • The full FAQ related to Corporate Governance can be found here.

Yandex LLC

Headquarters in Russia: Moscow

Headquarters
16, Leo Tolstoy St., Moscow, Russia 119021
Investor Relations
Corporate Secretary

Yandex N.V.

Registered office in Amsterdam

Schiphol Boulevard 165, 1118 BG Schiphol, The Netherlands